Key Takeaways
Google now wants websites with helpful information, not just on one subject.
Writers must make good content for many different people, not only on one special subject.
Google has changed its thinking about websites that talk about only one subject. In the past, Google told website makers to focus on one subject only. Google said this would help those websites rank higher in search results.
However, Google's John Mueller and Danny Sullivan say this is not needed anymore. They believe how helpful a webpage is for people matters more than if it only talks about one subject.
This change affects writers and content makers. Before this change, writers could make really excellent content just on their one special subject. By doing this, their content would rank high in Google searches.
Now, writers need to make content that helps many different people, not just about their one subject. This means writers must be flexible. They cannot just make content on their special subject anymore. Writers need to make content for broader groups of people on many subjects.
It will be harder for writers now. They must learn to make good content that helps people, even if it is not on the one subject they know best. But Google thinks this will provide better webpages for people searching online.