Google Website Optimizer

What is Google Website Optimizer?

Google Website Optimizer was created for website owners to analyse different variations of their web pages to improve conversion rates. 

An A/B testing system is used to test different versions of a webpage and the best one is determined.

However, it is important to note that as of 2012, the Google Website Optimizer was replaced by Google Optimize.

Google Optimize continued to offer similar functionality but was rebranded in 2022 and is now part of the Google Marketing Platform.

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