Key Takeaways
Google is testing putting links in AI-made answers to make them more trustworthy in the Search Generative Experience.
This is because people complained that AI answers did not show where the information came from.
For now, only users in the United States can see these links, but they may become available elsewhere later.
Google has started testing a big change to its AI answer system called Search Generative Experience (SGE). It now puts direct links inside the AI-made answers. (Source)
Google is doing this because earlier people criticized AI answers for not properly showing where the information came from. This change is meant to make the SGE more trustworthy and helpful.
Currently, only users in the United States can see these new links. When Google's AI makes an answer, it will show relevant links directly in the text of the answer.
Previously, Google's AI answers only showed links in separate boxes at the top-right side of the answer.
But in this new test, Google is putting links right inside the AI-made answer text itself.
By doing this, users can easily see where Google got each piece of information.
Shalom Goodman, a tech enthusiast, shared pictures of this new feature on Twitter. The pictures show how the links appear next to each part of the answer.
This change fixes one of the main issues people had with AI answers before. It also provides an easy way for users to check if the AI-made information is correct.
While this test is still new, people seem to like it so far. This means the feature may become available in more places in the future.
Putting links in AI answers aligns with Google's goal of providing clear and trustworthy search results.
By connecting AI content to its sources, Google wants to help users trust the Search Generative Experience more.
As the test continues, Google will likely get feedback and make improvements so the feature meets what users need for accurate and well-sourced information.