What is Global Volume?
Global volume refers to the total number of searches conducted on search engines globally for a specific keyword or phrase.
It is a metric that is commonly used in search engine optimization to assess the popularity of a particular keyword.
This metric is used to determine how often a specific keyword is searched for on search engines like Google, Bing, and Yahoo Search.
This metric is expressed as the average number of searches per month for a particular keyword or phrase globally.
For instance, if a keyword has a global volume of 10,000, it means that, on average, 10,000 people search for that keyword per month globally.
Why is Global Volume Important in SEO?
The global volume is a crucial metric in SEO as it assists digital marketers and website owners in determining which keywords to target.
It aids in identifying the keywords to target and optimizing the content accordingly.
High global volume keywords are more competitive, meaning that they are likely to drive more traffic to a website.
However, they are also more challenging to rank for because they have more competition.
Low global volume keywords, on the other hand, are easier to rank for but may not drive as much traffic to a website.
How to Use Global Volume in SEO?
To use global volume in SEO, website owners and digital marketers need to conduct keyword research to identify the keywords and phrases that their target audience is searching for.
There are several tools available that can help with this, including:
Google's Keyword Planner
Sign in to your Google Ads account and go to the Keyword Planner tool.
Enter a keyword or phrase that you want to target and select the "Global" option in the "Targeting" section.
Review the data for the global monthly search volume, competition level, and suggested bid for your keyword.
Ahrefs
Enter your target keyword or phrase in the Ahrefs Keyword Explorer tool.
Select the "All locations" option in the "Target" dropdown menu to see the global search volume for your keyword.
Review the data for the global monthly search volume, keyword difficulty score, and other metrics.
SEMrush
Enter your target keyword or phrase in the SEMrush Keyword Magic tool.
Select the "Global" option in the "Database" section to see the global search volume for your keyword.
Review the data for the global monthly search volume, keyword difficulty score, and other metrics.
Moz
Enter your target keyword or phrase in the Moz Keyword Explorer tool.
Select the "Global" option in the "Location" section to see the global search volume for your keyword.
Review the data for the global monthly search volume, difficulty score, and other metrics.
By using these tools to check the global volume of keywords, you can better understand the popularity and competitiveness of different keywords and phrases, and make more informed decisions about which ones to target in your SEO strategy.
Once you identify your target keywords and phrases, you can use them to optimize your content for search engines.
By including these keywords and phrases in your content, you can improve your website's visibility in search engines, drive more traffic, and ultimately increase your revenue.
Conclusion
Global volume is an essential metric in SEO that helps website owners and digital marketers identify the most popular keywords and phrases that their target audience is searching for.
By using this metric, you can optimize your content and improve your website's visibility in search engines, drive more traffic, and ultimately, increase your revenue.
Therefore, it is crucial to conduct keyword research and use global volume data to inform your SEO strategy.