What is Gated Content?
Gated content refers to online content - such as articles, books, guides, PDFs, white papers, and videos - that are hidden behind a form that users need to fill out before accessing them.
This type of content is often in-depth, valuable, informative, or considered premium in some way.
It is distinct from ungated content, which is accessible to the public and can be easily found on SERPs.
The form usually asks users to provide their contact information, including their name and email address, and it may also request additional details about their occupation or the organization they belong to.
Companies utilize gated content as a strategy to generate leads and boost sales. The public can only access gated content by filling out a lead capture form on a website, where visitors need to provide their contact information and possibly answer a few questions.
After submitting the form, users are granted access to the gated content.