What is Gated Content?
Gated content refers to content like books, guides, courses, PDFs, white papers and videos that you have to sign up to access. This kind of content usually has useful or important information in it.
It's different from content that anyone can easily find and access publicly online.
To access gated content, you have to fill out a form with your contact details first, usually your name and email address.
The form may also ask for additional information about your job or organization. After submitting the form, you gain access to the gated content.
Companies use gated content to get more leads and sales. They make people give their contact information to access the content.
That way the company collects the contacts of possible new customers interested in what they're offering. So gated content allows companies to share useful information that interests people.
At the same time, by making people fill out a form to see the content, companies also collect the contact details of potential new customers.