Technical SEO

Dynamic URL

Shahid Maqbool

By Shahid Maqbool
On Jul 10, 2023

Dynamic URL

What is a Dynamic URL?

A dynamic URL is a web address that changes or updates in real time. It is created by a website that uses a database.

These URLs often include variables or parameters that are used to retrieve specific content from the database and display it on the web page.

For example, a dynamic URL might include a parameter that specifies the ID of a particular product, category, or user profile, like this:

When clicked, the website's server reads the ID parameter to get the matching product information from the database to show on the page.

Why are dynamic URLs important?

Dynamic URLs are very useful for websites with lots of content. They let the website create web pages or URLs quickly based on what the user is looking for. This allows for more personalized content.

E-commerce sites also benefit a lot from dynamic URLs. They can update product listings and prices without having to make new web pages every time.

The URLs can just pull the latest information from their databases.

In addition, dynamic URLs help websites track user activity more easily. By putting variables in the URLs, websites can see which pages users visit and what products they view.

This data can then be used to improve the website and make sure it best meets user needs.

Are dynamic URLs crawled?

Yes, search engines can crawl dynamic URLs. However, they may struggle with complex parameters or session IDs in the URLs. This can make indexing and crawling more difficult.

Google has said that they are continuously working on improving how their search engine handles crawling and indexing both dynamic and static URLs.

They aim to get better at including content from dynamic pages in search results.

Difference between dynamic and static URLs

Dynamic URLs can change depending on the user's request. They contain customizable variables and parameters.

On the other hand, static URLs follow a fixed format that does not change.

Here are some of the key differences between both types:


Dynamic URLs tend to have a more complex structure with variables and parameters. For example:




In each of these examples, the URL includes variables or parameters that are generated dynamically based on user input or database queries.

The variables (id, name, page, query, and price) generate unique content and display it to the user.

Static URLs have simpler, easy-to-remember structures and are often used for website pages that don't require dynamic content. For example:




Search engine optimization

Static URLs are typically better for SEO. Search engines can easily crawl and index their fixed structures.

Dynamic URLs are more complex for search engines to process. Their changing parameters and variables make crawling and indexing harder which can affect a website's search engine rankings.

User experience

Static URLs are typically easier to remember and share than dynamic URLs. It improves the overall user experience.

Dynamic URLs can be more confusing and difficult to remember, which can affect user retention.


Static URLs are typically more secure. Their fixed nature makes them difficult for hackers to manipulate or exploit.

Dynamic URLs are generated in real time, incorporating changeable parameters. This opens up possibilities for attackers to try hacking attempts.


Dynamic URLs require pulling data from databases to generate pages tailored to each user. This can strain server resources, especially on high-traffic sites.

Static URLs are typically more scalable for websites. Serving static pages puts less strain on servers - they can efficiently handle large volumes of traffic.

Disadvantages of dynamic URLs

Dynamic URLs can have several disadvantages:


Dynamic URLs can be more complex, often including long strings of parameters and variable values that can make them difficult to understand and remember.

Duplicate content

Dynamic URLs can often generate multiple versions of the same page with different parameter values, which can result in duplicate content issues. That can hurt search engine rankings.

Crawling issues

Search engine crawlers may have difficulty crawling dynamic URLs because of their complexity, which can result in pages being left out of search results.

Security issues

Dynamic URLs come with certain security risks. Hackers can try to inject malicious code by manipulating the variables in the URLs.

For example, a technique called SQL injection targets the parameters in dynamic URLs that connect to databases. Hackers can enter codes that allow them to access or even modify databases against the website owner's wishes.

Poor user experience

Complex and confusing dynamic URLs can lead to a poor user experience, making it difficult for users to navigate and understand website content.

Lower click-through rates

Because dynamic URLs can be confusing, they may have lower click-through rates (CTRs) than static URLs. This can result in lower traffic and fewer conversions for the website.

Backlink issues with dynamic URLs

Dynamic URLs can cause problems with backlinks as the parameters can change over time.

This can result in broken backlinks, which can hurt the site's rankings and authority.

Should I replace the dynamic URLs with static ones?

You don't need to change dynamic URLs to static for SEO. Modern search engines like Google can read parameters in dynamic URLs.

But if you rewrite URLs, be careful not to accidentally hurt SEO. Follow what Google suggests when changing URLs.

Serving the original dynamic URL

Rewriting dynamic to static URLs is tricky because parts of dynamic URLs change over time. This makes permanent rewrite rules impossible since the URL format keeps shifting.

So Google suggests keeping the original dynamic URLs. That way Google's systems can handle detecting and avoiding issues with parameters.

Serving the real dynamic URLs means Google can crawl and index pages properly, without you accidentally blocking important parameters in redirects.

Dealing with dynamic URLs

Removing unnecessary parameters

If you rewrite a URL, take out extra parameters that are not needed. This keeps the URL looking dynamic for users but simplifies it for search engines.

A good rewritten URL only includes essential parameters but still looks dynamic. This balances user experience with search engine optimization.

Serving a static URL

If you want search engines to better understand your pages, you should create separate HTML pages for each piece of content instead of using scripts to generate pages dynamically.

This makes URLs easier for search engines to crawl and index. However, having static URLs for every page is not always practical.

If a website has many pages, especially if the content updates frequently, managing all those pages requires more time and resources.

Google’s take on the number of parameters in the dynamic URLs

Google says dynamic URLs can technically have unlimited parameters. However, it's best to keep all URLs as short and simple as possible.

Long, complex URLs are harder for people and search engines to understand, whether they are static or dynamic.

If a dynamic URL has a lot of parameters, some may not be needed for Google to index the page content. You can try removing extra parameters to keep it simple.

When cleaning up dynamic URLs, it's important not to remove helpful parameters. These parameters give useful information to search engines.

If you hide too many parameters, this could lead to issues with crawling, indexing, and ranking pages in results.

Google recommends webmasters take a conservative approach - leave all parameters in the URLs. Allow Google's systems to determine which parameters are most relevant to understand the pages.


The main benefits of dynamic URLs are customization and real-time updates. But they can negatively impact SEO if not optimized properly.

Whether to use dynamic URLs depends on your website's needs and goals. Consider the pros and cons carefully when deciding.

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