Dayparting

What is Dayparting?

Dayparting is an ad strategy where you schedule your ads to run at certain times or on specific days.

The goal is to maximise efficiency and target your advertisements during periods when your potential customers are most likely to see them or when they are most likely to make a purchase.

This approach is especially beneficial in industries where consumer behaviours vary significantly based on the time of day or the day of the week.

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