Dayparting

What Is Dayparting?

Dayparting is an advertising tactic where you choose particular times of day or days of the week to show your ads.

Dayparting aims ads at the best windows during the day or week to reach the people you want.

The goal is to maximise efficiency and target your advertisements during periods when your potential customers are most likely to see them or when they are most likely to make a purchase.

This tactic works well in businesses where customer actions change a lot depending on time of day or day of week.

For example, ads for coffee shops or breakfast foods make sense early mornings when people wake up. While ads for bars and nightlife target evenings and weekends mainly.

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