On-Page SEO

Cluster Content

Shahid Maqbool

By Shahid Maqbool
On Jun 22, 2023

Cluster Content

What is Cluster Content?

Cluster content (Topic Cluster) refers to the supporting content pieces that are created around pillar pages within a website.

These pillar pages focus on broader topics and usually target general keywords with higher competition and search volume

The purpose of cluster content is to implement an SEO strategy that optimizes the website's structure and internal linking by organizing content around specific topics, utilizing both pillar and cluster pages.

By creating topic clusters, websites aim to address all possible questions and concerns that users may have about a specific subject area within their industry niche.

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