What is Cluster Content?
Cluster content (Topic Cluster) refers to supporting web pages built around the main pillar pages on a website.
Pillar pages focus on broad topics and keywords with high search volume. For example, a pillar page may be about "weight loss diets".
Cluster pages then provide more specific details related to the pillar topic. For weight loss diets, this could be pages on "keto diet", "intermittent fasting", "calorie counting", etc.
The purpose of cluster content is to organise information by topic areas. This connects related content through internal linking on the website.
Having pillar and cluster pages on a defined topic allows sites to thoroughly cover details users may search for.
It's an SEO strategy to better satisfy visitor needs while keeping them engaged on the site. This interconnected content improves site navigation and search visibility.