Clickbait

What is Clickbait?

Clickbait refers to the practice of creating catchy, compelling, or controversial titles for web pages, with the aim of attracting more clicks.

The more clicks a page gets, the higher it might climb in the rankings, due to perceived relevance by the search engine algorithms.

However, if the content does not match the expectations set by the title or meta description, users may quickly leave the page.

This can negatively impact a website's bounce rate. If a site's bounce rate is high, it could hurt the site's SEO over time.

Related Articles