Clickbait

What Is Clickbait?

Clickbait refers to the use of exaggerated, misleading, or sensationalized headlines designed to attract clicks, often by promising more than the content actually delivers.

The primary aim of clickbait is to lure users into clicking through, typically to boost page views and traffic using emotionally charged or curiosity-driven titles—regardless of whether the content fulfills the headline’s promise.

While clickbait can temporarily increase traffic, it often leads to user disappointment. If the actual content doesn’t match expectations, visitors may leave immediately, driving up the bounce rate.

Over time, this can negatively affect a website’s SEO performance, as search engines track user behavior to assess content relevance and quality.

Related Articles