Babar Malik

Apr 17, 2024
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Will SEO be replaced by AI?

Shahid Maqbool

Founder
Answered on Apr 17, 2024
Recommended

No, AI will not fully replace SEO. But AI will change how SEO is done.

The main purpose of SEO is to make websites easy to find on search engines for words people search. As search engines use more AI, SEO will need to change to match.

Some new things that will matter more are:

- Finding the right words people actually say when searching

- Optimizing content to match how people naturally speak

- Providing extra data about content through schema markup

However, core SEO skills will still be important no matter how the search changes, like:

- Making websites technically optimized

- Creating high-quality, strategic content

- Getting high-quality links from other sites

- Analyzing data on how content performs

While AI can help with some tasks like content writing, the overall SEO strategy will still need human experts for the foreseeable future.

Rather than replacing SEO completely, AI will make it evolve into more advanced practices focused on giving search results that truly match how people search and consume content online.

SEOs will need to learn how to combine SEO knowledge with AI tools to succeed. Mastering both SEO fundamentals and AI's role in search will be key going forward.

In simple terms - AI won't fully replace SEO anytime soon, but SEO professionals will need to adapt their skills to work effectively alongside AI capabilities in search.

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