What is better, SEO or PPC?

Hi Sophie! That's a great question!

Both SEO (search engine optimization) and PPC (pay-per-click ads) have their advantages, so it depends on your specific goals and situation.

In simple terms:

SEO means optimizing your website to rank higher on Google for free.

- Takes more time to get results, but you don't pay for each visitor

- People tend to trust websites that rank high naturally

PPC means paying for ads at the top of Google to get traffic quickly.

- Your website shows up immediately when you run ads, but you have to pay every time someone clicks

- Traffic stops as soon as you stop paying

If you want long-term, free traffic from people searching, then SEO is better. But it requires patience as it can take months to see good results.

If you need visitors right away and have a budget for ads, then PPC is better for that quick traffic boost. However, it gets expensive over time.

The ideal approach for many businesses is combining both:

- Use PPC to get some fast traffic at first

- While also working on SEO to build long-lasting free traffic

SEO has higher upfront effort but lower ongoing costs. PPC is easy to start but costs keep accumulating. Hope this helps!