What is the black hat technique in SEO?

Hello Mehreen! You'll want to be very careful with anything considered a "black hat" SEO technique.

Black hat SEO refers to deceptive or manipulative practices that attempt to trick search engines and artificially inflate rankings in an unethical way, rather than earning them fairly.

Some common examples of black hat tactics include:

• Keyword stuffing - Unnaturally cramming pages with an excessive density of keywords, making the content basically unreadable to humans.

• Cloaking - Showing search engine crawlers different content than what actual visitors see on the page.

• Buying or trading links from low-quality link farms/networks.

• Using software to generate spun/re-written content instead of creating something original.

• Scraping or copying content from other websites rather than producing your own.

• Creating low-quality doorway pages stuffed with keywords just to funnel traffic elsewhere.

While these kinds of techniques can sometimes produce short-term ranking boosts, search engines are constantly getting better at identifying black hat tactics. And if caught, you risk a serious rankings demotion or manual penalty.

The safer approach is to focus solely on ethical "white hat" best practices like high-quality content creation, proper on-page optimization, earning editorial links naturally, etc. Anything deceptive that tries to game the system is considered a black hat and should be avoided.

Building a legitimate, trustworthy website with great content and following search engine webmaster guidelines is really the only way to earn sustainable organic rankings over time.