What is search generative experience?

Hi Shoaib! You're asking about search generative experience or SGE - this is Google's initiative to use artificial intelligence to enhance and improve search results.

The core idea behind SGE is to utilize generative AI models that can actually create new content like text summaries or images, rather than just retrieving information from existing websites.

So instead of getting a typical list of website links when you search, SGE aims to provide much more enhanced and interactive results that directly address your query. This could include:

- Clear summaries and overviews of relevant topics generated by AI

- The ability to see multiple AI-generated options to compare, like different recipes if you're searching for a dish

- Having a back-and-forth conversation where you can ask follow-up questions and get answers directly on the search page

- In some cases, even having images or other multimedia generated based on your search

The proposed benefits are that SGE can save you time by surfacing key information upfront without lots of clicking around. It could also help with tasks like quickly finding factual answers, getting started on something like writing an email, and so on.

Now, it's important to keep in mind that SGE is still very much experimental and a work in progress. You likely won't see these AI-powered results for every search yet as Google is continuing to develop and roll it out gradually.

And while SGE aims to be helpful, the results won't always be perfect. For anything important, it's still a good idea to verify information from trusted, authoritative sources as well.