Is there a bigger focus on SEO or content creation in today's digital marketing landscape? Why?

Hi Qasim! You raised an excellent point about the priorities in today's digital marketing world. In my opinion, there is definitely a bigger focus on content creation rather than just traditional SEO tactics alone. Here's why I say that:

First off, search engines like Google have made it crystal clear through algorithm updates that they heavily favour high-quality, in-depth, relevant content that truly provides value to users. The days of keyword stuffing and thin, superficial content are long gone - that approach will actually get you penalized now. Creating authoritative, expertly crafted content assets is what gets rewarded with higher rankings.

But it goes way beyond just SEO benefits too. Compelling content is what drives engagement, builds trust and credibility with your audience, nurtures leads through the marketing funnel, and ultimately leads to more conversions and sales. Content marketing has become an absolutely pivotal piece of any successful digital strategy.

We've also seen a shift towards more holistic, topic-driven approaches like topic clusters and semantic SEO rather than just fixating on specific keywords. Having a cohesive content strategy around core topics with pillar pages and related cluster content is key for demonstrating relevance to search engines.

On top of that, share-worthy, viral-worthy content is the fuel that powers social media, PR, and any efforts around amplifying your brand's message and reach. A steady stream of compelling content assets is essential for thriving on social platforms and earning media coverage.

And with the focus on E-E-A-T, producing high-quality, consistent content is one of the biggest signals to search engines about the merit and reputation of a content creator or brand.

So while nailing the technical SEO fundamentals is still crucial, the ability to ideate, create, optimize, and promote top-notch content has arguably become the biggest key to achieving holistic digital marketing success in today's landscape.