How does social media help SEO?

Social media doesn't directly impact your search rankings. However, it can indirectly help improve your SEO in a few key ways:

1) Driving more traffic to your website. When you share your blog posts on platforms like Facebook, Twitter, etc., you get more people visiting and reading that content on your site. More traffic and engagement signals to Google that your content is valuable.

2) Increasing brand awareness. Being active on social media helps get your brand and content in front of more potential customers and followers. This increased brand exposure can lead to more people searching for your business directly.

3) Earning more backlinks. If you share high-quality, insightful content on social platforms, other sites and influencers are more likely to discover it and link back to your posts from their own websites and blogs. Inbound links from authoritative sources boost SEO.

4) Building relationships. Social media allows you to connect and engage directly with your audience and influencers in your industry. These relationships can create more sharing and linking opportunities.

5) Social signals. While social shares aren't a direct ranking factor, some studies indicate more engagement on social platforms could be a very small indirect ranking signal for search engines.

The key is using social media to increase visibility, drive more traffic to your optimized blog content, and earn backlinks through quality engagement and relationship-building. This improves overall authority over time.