How do I start SEO freelancing?

Getting started with freelancing can definitely seem daunting at first, but it's absolutely doable if you take the right steps. Here's some advice:

First off, make sure your SEO skills are solid. You really want to have a strong grasp of all the current best practices - keyword research, on-page optimization, link-building strategies, technical SEO, and more. If there are gaps in your knowledge, consider getting an SEO certification or taking some courses to round out your abilities.

Next, I'd recommend picking a niche to specialize in. That could be local SEO, e-commerce SEO, a particular industry, etc. Focusing your services allows you to become a true expert in that niche and better meet those clients' specific needs.

From there, you'll want to create an online presence to market your services. Build out a professional website that showcases what you offer, has a portfolio of your work, and maybe even an SEO blog to demonstrate your expertise. Be active on relevant social media too.

Having a few case studies or optimized sites in your portfolio makes a huge difference when trying to land paid work initially. Even if it's just some friends or family members' websites, that experience is valuable.

As for finding clients, you can start by promoting your services on freelancing sites like Upwork or Fiverr. But also network locally, pitch businesses directly, and definitely leverage your personal networks for referrals. Word-of-mouth is huge.

When it comes to pricing, research what other freelance SEOs in your area charge for similar services, then set competitive but fair rates based on your skill level and experience.

The key things to focus on long-term are delivering consistently high-quality SEO work, providing excellent client communication, and constantly developing your skills further. Sell ongoing monthly services like content creation, link building, and reporting rather than just one-off projects for reliable income.

If you stick with it, and build that expertise and reputation, SEO freelancing can absolutely become a very lucrative way to work for yourself.