How do I find a great SEO content writer?

Finding a skilled SEO content writer can definitely be a challenge. Here are some tips I'd recommend:

First, get really clear on defining your specific requirements - what types of content, topics, typical length, frequency needed, voice/style, etc. This will help you properly evaluate candidates.

Ask any prospective writers to provide samples of their previously published online work and writing portfolio. Reviewing content samples is crucial for gauging their quality and topical familiarity.

Look for writers who demonstrate an understanding of SEO best practices like keyword research, optimizing for search intent, using proper formatting/headings, and so on. Test their knowledge in this area.

Writers with direct experience in content marketing and producing SEO-optimized content for successful campaigns are a big plus over inexperienced writers.

If you have it in your budget, consider running a paid pilot project with your top 2-3 candidates. Having them produce some sample content for you can reveal their true capabilities.

Availability and reliability in meeting deadlines are especially important if you require a high volume of content frequently. Evaluate their turnaround times.

Finally, strong communication skills are a must for the inevitable back-and-forth collaboration around content ideation, edits and optimization.

You can find SEO writers on job boards, freelance marketplaces, through content agencies, or by asking for referrals from others. Prioritize a blend of excellent writing abilities, SEO expertise and dependable content production skills.