How do I do local seo?

Local SEO is crucial for businesses that operate in a specific geographic area or serve a local customer base. Here are some tips from my side:

First, make sure you claim and fully complete your Google Business Profile listing (formerly Google My Business). Add photos, categories, business hours, and attributes and most importantly, keep your name, address and phone number consistent everywhere.

Next, focus on including your city/region name and other geographic keywords throughout your website - in titles, content, URLs, directory listings, and so on. This helps Google associate your business with those locations.

Getting backlinks from other local/regional websites is also important, as local link sources carry more weight. Things like chambers of commerce sites, local blogs, community portals, etc.

You'll also want to create dedicated location pages with localized content like maps, areas you serve, directions and info optimized for city/neighbourhood names.

Be sure to get your business listed in the major directories and citation sources like Yelp, FourSquare, etc. Having your NAP (Name, Address, Phone) consistently listed helps build location authority.

Encouraging customers to leave reviews on Google, Facebook and industry sites adds credibility. Positive local reviews are huge for local pack/map rankings.

Finally, leverage location data with things like schema markup for local businesses, interaction on local social channels, and making connections within your geographic community.

The key is to build an optimized, consistent online profile that clearly establishes your business as legit and locally relevant for your targeted areas.