Do you feel comfortable doing SEO with SEO tools or with organic ways?

Hi Anika! I believe the ideal approach combines the use of SEO tools along with more organic, manual SEO methods. Let me explain what I mean:

When it comes to leveraging SEO tools, I'm definitely comfortable utilizing those to gain valuable data-driven insights that would be extremely difficult to obtain otherwise. Things like in-depth keyword research, comprehensive site audits, tracking ranking progress, analyzing backlink profiles, and getting competitive intelligence - tools are incredibly powerful for all of those areas.

At the same time, I wouldn't feel comfortable solely relying on SEO tools without also putting a strong focus on more organic, qualitative optimization methods driven by human strategy and expertise. Tools alone have some key limitations.

That's where organic SEO comes into play in areas like:

- Creating high-quality, engaging content customized for the audience and target keywords

- Pursuing creative, ethical link-building through outreach, PR, partnerships etc.

- Manually fine-tuning on-page elements like titles, tags, and content structure for relevance

- Ensuring an ideal user experience through design, navigation, page speeds

- Continuously monitoring metrics, user behaviour, and algorithm updates to refine the approach

In my opinion, the most effective SEO campaigns strike a balance by utilizing tools to enable data-driven decision-making, while also putting a strong emphasis on those more organic, thoughtful methods that tools can't fully execute on their own.

The tools provide quantitative insights, but the organic tactics bring in qualitative elements like creative content strategy, brand-building, expert manual optimizations, and constantly adapting to improve the overall search experience.

So in summary, I'm absolutely comfortable leveraging SEO tools as they are invaluable for certain aspects of the process. But I also firmly believe in prioritizing ongoing organic optimization powered by real human expertise and strategy. The combination of both is what truly drives sustainable success.