Anaya Sharma

Apr 22, 2024
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Are there specific industries or types of content that benefit more from high Domain Ratings or URL Ratings?

Shahid Maqbool

Founder
Answered on Apr 22, 2024
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There are definitely certain industries and types of content that tend to benefit more from having really high Domain Ratings (DR) or URL Ratings (UR). Let me break down some examples:

Industries/Content That Benefit More From High Domain Rating:

News/Media Sites: Major news publications and media brands typically have sky-high domain authority. This allows them to rank well for timely, news topics where on-page optimization may not carry as much weight.

Large E-Commerce Sites: The likes of Amazon, Walmart, Target etc. have immense domain ratings working in their favor. This boosts their product/category pages based more on that domain authority.

Major Brand Names: Authoritative domains of household brand names can outrank smaller competitors for branded searches largely due to their established domain ratings.

Popular Blogs/Publications: High DR sites in verticals like tech, marketing, lifestyle and others can leverage that link equity to rank for a variety of topical keywords.

Industries/Content That Benefit More From High URL Rating:

In-Depth Informational Content: Pages with super comprehensive, optimized content on a very specific topic can outrank higher DA competitors by achieving an extremely strong, relevant URL rating.

Local Businesses: Even with lower domain ratings, individual location pages or service area pages can get very high URL metrics to rank well locally.

Review/Comparison Content: Unbiased expert reviews or product/service comparison pages can develop very high, topically relevant URL ratings.

Pages With Strong User Signals: If a page has exceptionally strong user engagement, citations, shares etc., it can achieve a high URL rating that overcomes lower domain authority.

In general, domain authority weighs more for broader keywords or branded terms. However individual URLs with highly relevant, high-quality content can overcome lower domain authority by achieving an elite URL rating.

The dream scenario is to have both an authoritative domain and highly optimized individual pages with great URL metrics. However, understanding whether your focus should tilt more towards domain or URL-level authority can inform optimal content and link-building strategies.

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