What are the Top Pages?
"Top pages" generally refer to the pages on your website that receive the most traffic or have the highest popularity among users.
This can be determined by various metrics, such as page views, unique visitors, bounce rate, time spent on the page, social media shares, and more.
Website owners and marketers often track and analyze the performance of top pages to optimize their content strategy, improve user engagement, and drive more traffic to their sites.
The importance of top pages
Top pages are essential for several reasons.
Firstly, they can attract a vast audience, which can result in increased brand exposure, more leads, and higher revenue for businesses.
Secondly, they can improve the user experience by providing relevant and engaging content. Users are more likely to return to a website that offers valuable information and a pleasant browsing experience.
Thirdly, top pages can help website owners and marketers understand their audience better. By analyzing the performance of top pages, they can identify the type of content that resonates with their audience and optimize their content strategy accordingly.
How to find top pages in Google Analytics
To find top pages in Google Analytics, follow these steps:
Log in to your Google Analytics account and navigate to the website you want to analyze.
On the left-hand sidebar, click on "Behavior" and then "Site Content."
Click on "All Pages" to see a list of all the pages on your website.
You will see a table that shows the top pages on your website based on pageviews. The table shows the URL, pageviews, average time on the page, bounce rate, and exit rate.
You can adjust the date range to see the top pages for a specific period, such as the last week or month.
You can also use the search bar to filter the results by a specific page.
To get more insights, you can click on a specific page in the table to see its detailed performance, including traffic sources, user behaviour, and conversion rates.
Other tools to find top pages?
Aside from Google Analytics, there are several other tools you can use to find top pages on your website or other websites. Some of these tools include:
Ahrefs
A popular SEO tool that provides insights into the top pages on a website, along with their organic traffic, backlinks, and other metrics.
Log in to your Ahrefs account.
Once logged in, navigate to the 'Site Explorer' tool which is usually located on the top navigation bar.
In the 'Enter a domain or URL' field, input the website URL that you want to investigate, and then click on the 'Explore' button.
Once the overview page has loaded, navigate to the 'Pages' option on the left-hand side of the screen. Click on the dropdown menu and select 'Top Pages'.
You will now be able to see the top pages for the website based on organic traffic. This data will show you the top keywords that each page is ranking for, as well as other important data like the number of backlinks, domain rating (DR), URL rating (UR), and traffic value.
SEMrush
Another SEO tool that offers a detailed analysis of the top pages on a website, including their keyword rankings, traffic sources, and social media shares.
Log in to your SEMrush account.
On the dashboard, locate the search bar at the top of the page.
Enter the website URL that you wish to analyze and hit the 'Search' button.
Once the analysis is complete, you will be redirected to the overview page for that domain.
On the left side of the page, you'll see a menu. Find and click on 'Organic Research' under the 'Domain Analytics' section.
Inside 'Organic Research', click on the 'Pages' tab.
Here you will see the top pages of the website based on organic traffic. You will also see other important metrics like keywords the page is ranking for, its position in search engine results, search volume, CPC, and more.
Moz
An SEO tool that analyses the top pages on a website with key metrics, including their domain authority, page authority, and other performance metrics.
Log in to your Moz account.
Go to "Link Research" under the "Moz Pro" dropdown in the top navigation bar.
Enter the website URL that you wish to analyze in the search bar and hit "Analyze".
Once the analysis is complete, you'll be directed to the Link Explorer Overview page for that domain.
In the left side menu, click on "Top Pages".
Here, you'll see a list of top pages based on Page Authority (PA) and the number of inbound links to each page.
Conclusion
Understanding the top pages on your website is essential to improving your website's performance and attracting more traffic.
By analyzing the performance of your top pages, you can identify gaps in your content strategy, find new opportunities to attract more traffic, and ultimately improve the overall performance of your website.