What are the Top Pages?
The top pages on a website are the pages that get the most visitors or views. These are the popular pages that people look at the most.
You can tell which pages are the top ones by looking at different numbers and stats, such as:
How many total views each page gets
How many people quickly leave a page (bounce rate)
How long do people spend on each page
How many times pages get shared on social media
Website owners and marketers keep track of these pages. This helps them understand what content is useful to their visitors.
Why are they important?
The top pages of your website are essential for various reasons:
They bring lots of people to the website. More visitors means more people learn about the brand, potentially become new customers, and help make more money.
They have good, interesting stuff that people like reading. When a site has pages with useful content, people are more likely to keep coming back to it.
The top pages show what kind of things the audience wants most. Website owners can look at their popular pages and see what topics and types of content interest people the most. Then they can make more of that.
How to find them in Google Analytics
Google Analytics is a tool that lets you see stats about your visitors. You can use it to find your top pages as well.
Here are the steps:
Log into your GA account and go to the website you want to look at
On the left side menu, click on "Behavior" and then "Site Content"
Click on "All Pages"
You'll see a table that shows the top pages based on how many views (pageviews) each one gets. It also shows numbers like time spent on a page, bounce rate, and exit rate
You can change the date range for a specific week, month, etc.
Click on any page in the table. This will show you extra details like traffic sources, conversion rates, etc.
Other tools
Google Analytics isn't the only tool that can show you the most popular pages. There are some other useful tools like:
Ahrefs
Ahrefs is popular for SEO. You can use it to find top pages based on traffic from Google and other search engines.
Log into your Ahrefs account
Go to the "Site Explorer" tool, usually at the top
Type in the website URL you want to look at and click "Explore"
Once the overview loads, look on the left side for "Pages" and click the drop-down to select "Top Pages"
You'll now see the top pages for that site
It also shows details like the top keywords, backlinks, and traffic value estimates
SEMrush
SEMrush is another useful tool. Here's how to use it:
Log into your SEMrush account
At the top of the dashboard, there's a search bar - type in the website URL you want to look at
Click "Search" and wait for the analysis
On the left menu, find "Organic Research" under "Domain Analytics" and click it
Then click on the "Pages" tab inside Organic Research
Here you'll see the website's top pages ranked by search traffic
It also shows extra details like the top keywords driving traffic to each page, their ranking positions, search volumes, and costs per click
Moz
Moz provides helpful metrics like a page's authority and link popularity. To find the top pages, follow these steps:
Log into your Moz account
Go to the "Link Research" section under "Moz Pro" at the top
Type in the website URL you want to analyze and click "Analyze"
Once it's done analyzing, you'll see the "Link Explorer Overview" for that site
In the menu on the left, click "Top Pages"
This will show you a list of the site's top pages
It ranks them by Page Authority which is how popular/authoritative that page is
It also shows how many other sites link to each top page
The bottom line
Understanding which pages on your website are the most popular is really important. Analyzing the data on your top pages using tools like GA, Ahrefs, SEMrush and Moz can:
Identify gaps in your content
Find opportunities to get more traffic
Help improve your overall website performance
Keeping an eye on your top pages and the insights these tools provide is key to growing and improving your website over time.