On-Page SEO

Search Personalization

Shahid Maqbool

By Shahid Maqbool
On Jun 19, 2023

Search Personalization

What Is Search Personalization?

Search personalization is a technique that customizes search results tailoring them to the user's unique preferences, interests, and past search behaviour.

This approach uses additional information to retrieve more relevant results and is not limited to what a user enters into the search bar.

This process of personalization uses two strategies, one is to modify the user's query and the other is to adjust the order of the search results when they are displayed.

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