What is Search Personalization?
Search personalization is the process of delivering search results on the internet that are customized to the user's specific interests.
This method goes beyond just processing the entered search terms but also includes additional information about the user to refine the results.
Personalization of search results generally uses two strategies: altering the user's input query and adjusting the order of the displayed search results. It ensures that the user gets the most relevant and individualized search experience.