Search Marketing

What Is Search Marketing?

Search marketing, also referred to as search engine marketing (SEM), is a digital advertising approach aimed at increasing the online presence of websites or specific pages.

It focuses on leveraging both organic efforts and paid campaigns to appear in search engine results pages (SERPs).

This method combines strategies like SEO (search engine optimization) and PPC (pay-per-click) advertising to boost visibility and attract highly relevant visitors to a website.

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