Penguin Algorithm

What is Penguin Algorithm?

The Penguin Algorithm - announced in April 2012 - with the goal of decreasing the search engine rankings of websites that violate Google's Webmaster Guidelines by using spammy link-building strategies to boost Google rankings.

These techniques are generally described as link schemes and include practices like:

• Buying or selling links that pass PageRank

• Excessive link exchanges 

• Using automated programs to create links

• Artificially creating poor quality or spammy backlinks

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