What is Local Citation?
A local citation refers to the online mention of your business's name, address, and phone number - also called NAP - on various platforms, including business directories, review sites, apps, social media platforms, and other websites.
These citations play a significant role in local search engine optimization by helping users or customers discover your local business.
You can also add additional information like business hours, operating days, website URLs, and customer reviews.
Search engines utilize this information to verify and validate a business's location information and determine its relevance in local search results.
Having accurate and consistent local citations across different platforms is crucial for improving a business's online visibility and establishing trust with potential customers.