What is Link Bait?
Link bait is the practice of creating content specifically to get backlinks from other websites.
It works by creating things like blog posts that are so useful, interesting, or attention-grabbing that other sites want to link to them.
Examples of good link bait could be a controversial blog post, a viral meme, an epic infographic, or a listicle that gives readers awesome tips.
The main goal of link bait is to make something the web buzzes about so much that tons of sites naturally give you links when sharing or commenting on your great content.
Getting all these backlinks then helps your overall search engine rankings and brings you referral traffic when people click them. So it grows awareness and improves SEO at the same time.