John Mueller asserts that domain names have a minor impact on SEO.
Mueller challenges the significance of including keywords in domain names for SEO, suggesting broader strategies play a more crucial role.
While the discussion touched on various aspects of domain selection, one statement stood out: "Your domain name is never going to make or break your SEO."
Mueller addressed the question about using dashes (-) in domain names. He provided a series of pointers regarding their significance:
The conversation triggered a back-and-forth among SEO enthusiasts on the platform.
Responding to Mueller's claim, a user named Nick shared a counterargument.
Mueller responded by challenging both viewpoints.
Another SEO practitioner jumped in, suggesting that keyword-rich domains persist because of their effectiveness.
Mueller pushed back on this notion, suggesting that such domains might coincide with broader SEO strategies rather than providing a direct boost.
Mueller's insights indicate that while domain names possess some importance in branding and memorability, their SEO impact is relatively minor.