Key Takeaways
Google's Mueller says using too many keywords (300-500+ times) is bad.
Using a keyword 10-20 times is okay.
Make content for people instead of tricking the system.
John Mueller from Google recently talked about when too many keywords are a problem.
Mueller said if a page has hundreds of the same keyword, like 300-500 times or more, that is bad. But having a keyword only 10-20 times is probably okay.
However, if there are hundreds of repeats, Google may think the page has too many keywords stuffed in. Google could then ignore all the words on that page.
While this sounds scary, Mueller said most website owners don't need to worry too much. Google can easily see pages with way too many keywords, so this old trick doesn't work anymore.
Instead, Mueller said to make content for real people, not just to get higher rankings.
Focus on creating helpful stuff that people want to read, instead of repeating keywords over and over.
