Technical SEO

Code Swapping

Shahid Maqbool

By Shahid Maqbool
On Jul 7, 2023

Code Swapping

What is Code Swapping?

Code swapping refers to the strategy where a webpage initially presents a text-only version to search engine crawlers to gain favourable search rankings.

This version typically features optimized content, fast loading speeds, and a structure tailored for search engine algorithms.

After the website achieves a high search ranking, it is then swapped with a fully-featured version meant for actual visitors.

This second version may contain elements such as multimedia, scripts, and complex designs that potentially slow down the loading time and might not be as SEO-optimized as the initial version.

This tactic is similar to "cloaking" and can lead to penalties or even bans from search engines due to their manipulative nature.

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