Call To Action

What is a Call To Action?

A Call to Action (CTA) is a prompt asking people to do something specific. CTAs appear on websites, ads, marketing emails, or blogs.

The goal is to get visitors to take the desired action right away.

This could be signing up for a newsletter, buying a product, downloading a file, contacting the company, or other important actions.

CTAs motivate and engage website visitors to convert them into customers or subscribers. They create urgency to take the next step now rather than leave the site.

Well-designed CTAs drive the wanted behaviour on a site, turning visitors into leads, buyers, or email list members through targeted prompts to take key actions.

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