Technical SEO

Blended Search

Shahid Maqbool

By Shahid Maqbool
On Jun 27, 2023

Blended Search

What is Blended Search?

Blended search - aka universal search -  refers to the practice by search engines to display different types of content from various sources on the search results page, rather than just showing text-based results.

It was first introduced by Google in 2007, but other search engines like Bing have also adopted this approach, and now, it has become a standard practice in the industry.

It represents a significant evolution in the way search results are presented. Rather than displaying a simple list of text-based web page links in response to a search query, blended search integrates a variety of content types into the search results.

This could include videos, images, news stories, maps, and other specialized results along with traditional web pages.

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