What is Blended Search?
Blended search - aka universal search - refers to the practice by search engines to display different types of content from various sources on the search results page, rather than just showing text-based results.
It was first introduced by Google in 2007, but other search engines like Bing have also adopted this approach, and now, it has become a standard practice in the industry.
It represents a significant evolution in the way search results are presented. Rather than displaying a simple list of text-based web page links in response to a search query, blended search integrates a variety of content types into the search results.
This could include videos, images, news stories, maps, and other specialized results along with traditional web pages.