On-Page SEO

Behavioral Targeting

Shahid Maqbool

By Shahid Maqbool
On Jun 19, 2023

Behavioral Targeting

What is Behavioral Targeting?

In digital marketing, behavioral targeting is a technique that aims at creating targeted advertisements and messages keeping in view the behaviour of an individual.

It involves utilizing data gathered from the visitors' interaction with your website, application, or campaigns and presenting the most desirable ads or messages to them.

It is the best technique that ensures that the presented content is exactly what a user wants and can arouse their interest.

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