Behavioral Targeting

What is Behavioral Targeting?

Behavioral targeting is a technique used in digital marketing that focuses on an individual's actions to decide the most effective advertisements and messages to present to them.

It uses data gathered from user behaviours, such as interactions with your website, application, or marketing campaigns, to investigate customized marketing strategies.

This approach ensures that the delivered content is more likely to resonate with each individual based on their unique behaviours and interests.

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