On-Page SEO

Banner Blindness

Shahid Maqbool

By Shahid Maqbool
On Jun 27, 2023

Banner Blindness

What is Banner Blindness?

Banner blindness (aka ad blindness) is a phenomenon where visitors coming to a website knowingly or unknowingly ignore banner ads.

This phenomenon is likely to occur even when the banners have information that can interest users because it is based on their current activity.

Banner blindness occurs because internet users have become tired of seeing too many ads and banners, and have learned over time to give their attention to the website's relevant content rather than the promotional areas.

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