Banner Blindness

What is Banner Blindness?

Banner blindness, also known as ad blindness is a phenomenon where website visitors intentionally or unintentionally ignore banner ads.

This can occur even when the banners contain information that is directly relevant to the user's current activity.

This phenomenon happens because internet users have become accustomed to being bombarded with banners and ads, and over time, they have learned to focus their attention on the website's relevant content instead of the promotional areas.

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