Banner Blindness

What is Banner Blindness?

Have you ever noticed how you just ignore the flashing ads on websites? This is called banner blindness or ad blindness - when people's eyes automatically skip over banners, ads, and pop-ups.

It's a habit that internet users have developed after seeing so many ads, fighting for their attention online. Our brains have learned to just tune them out automatically.

When you go to a website, your focus goes straight to the main content and information you're actually there to see - not the promotional areas with ads and banners.

This can happen without you even realizing it. Your eyes may not even see those ad sections on the website anymore. It's like automatic blinders that block out anything that isn't the core content.

Related Articles