How should keywords be distributed in below-the-fold content for optimal SEO?

When it comes to optimizing below-the-fold content for SEO, you'll want to be strategic about keyword distribution and placement. Here are some best practice tips:

Prioritize Above-the-Fold for Primary Keywords

Make sure your primary target keyword is very prominent in the content that shows up initially before scrolling - things like the title, H1, meta description, and opening body paragraphs. This establishes solid keyword relevance immediately.

Work in Secondary Keywords Below-the-Fold

Once you've addressed that primary term focus above-the-fold, you can start incorporating secondary, related keywords more in the below-the-fold sections. Think synonyms, variations, long-tails, etc. Just don't overdo it.

Aim for Natural Keyword Density

A natural 1-2% density for your primary keyword and slightly less for secondaries is a good target in that below-the-fold content. Keyword stuffing is a no-no - it has to make sense contextually.

Use Keywords Contextually

Speaking of context, search engines look for topical relevance. So work those below-the-fold keywords into sections and content where they flow naturally with the surrounding text and information.

Optimize Heading Tags

Your H2s, H3s, and other subheaders are great places to hit some of those secondary, related keywords within the below-the-fold areas.

Don't Forget Multimedia

If you've got images, videos, etc. below the fold, optimize things like alt text, captions, and nearby copy with relevant keywords too.

Leverage Internal Linking

Use keyword-rich internal links both above and below the fold, pointing to related pages or resources on your site.

Never Sacrifice User Experience

Most importantly, don't let your below-the-fold keyword targeting come at the expense of a quality user experience. Prioritize engaging, readable, value-added content above all else.

At the end of the day, search engines want to see that your page as a whole is topically relevant and helpful for users. An ideal keyword distribution reinforces that - not overshadow the core quality.