On-page SEO (or on-site SEO) is where individual webpages are optimised to allow them to rank higher and generate more traffic through search engines. This phase is significant as it helps search engines comprehend your site and your content, and gauge its relevance to the user’s query.

While keyword placement is significant to the process, it is not all that there is to on-page optimisation. There are a number of ways through which your content can be improved, some of which include paying close attention to the title tag, SEO writing, E-A-T (Expertise, Authoritativeness, and Trustworthiness), meta description, headlines, content audit, header tags, keyword cannibalization, image optimization, and user engagement.

Ideally, for your content to rank, it needs to be optimized for user experience, search intent, dwell time, loading speed, and click through rate.

With on-page SEO, your site will become more user-friendly and will improve your rankings in search results on various search engines. While it may take time for you to see the results of this optimization, once an efficient on-page SEO strategy is launched, it will make your online rankings fly high.

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