Technical SEO

Lazy Loading

Shahid Maqbool

By Shahid Maqbool
On Jun 27, 2023

Lazy Loading

What is Lazy Loading?

Lazy loading means delaying the loading of images, videos or other heavy files on a webpage until they are needed.

For example, when you first load a page, you might only see text and simple graphics at first. As you scroll down, the images further down the page will load only when they are about to appear on your screen.

The benefit is that webpages load much faster since they don't try to load everything all at once. This creates a smoother experience for users, especially on slower internet connections.

Pages load faster and users can see content more quickly. For website owners, lazy loading makes pages faster which can improve traffic.

However, it needs to be implemented carefully so that search engine crawlers can still index the full content of each page.

This can potentially impact the site's visibility in search engine results.

John Mueller on lazy loading

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