Keyword Gap

What is Keyword Gap?

Keyword Gap (also known as keyword opportunity or competitive keyword analysis) refers to finding keywords that your competitors are using but not you.

The goal of checking for keyword gaps is finding potential opportunities to improve your own website's search rankings or content.

For example, you may discover valuable keywords closely related to your business that your competitors are already ranking well for. By optimizing for those keywords, you can boost your own search traffic and capture people searching those terms.

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