Hijacking

What is Hijacking?

In the context of SEO, hijacking refers to various unethical practices where one website attempts to redirect traffic from another website to itself.

This is usually done with the intention to benefit from the targeted website's search engine rankings.

One common method is URL hijacking, where the attacker uses a URL similar to a popular website hoping that users will mistype the address and end up on the wrong site.

Another method is called SERP hijacking, where black-hat SEO tactics are used to manipulate search engine rankings. This causes a less relevant page to appear above the targeted site in search results.

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