Google Keyword Planner

What is Google Keyword Planner?

Google Keyword Planner is a free keyword research tool provided by Google, primarily designed to support SEO and PPC strategies.

Key functions of Google Keyword Planner include:

• Discovering new keyword ideas and suggestions

• Analyzing average monthly search volumes for keywords

• Estimating the cost of running ads on specific keywords

Although it’s mainly built for Google Ads campaigns, the tool is also highly effective for identifying valuable keywords to target in SEO efforts.

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