What is Faceted Navigation?
Faceted navigation, also known as faceted search, is a website navigation system commonly found on large e-commerce platforms or websites with extensive product or content listings.
It enables users to refine their search by applying multiple filters or categories, such as brand, size, color, price range, or rating, making the search process faster and more accurate.
Where It's Commonly Used
Faceted navigation typically appears on the sidebar of product listing pages, especially in online stores.
It allows users to browse through thousands of items and narrow down results based on specific product attributes or features.
Purpose of Faceted Navigation
The core purpose of faceted navigation is to enhance user experience by simplifying the product discovery process.
It helps users avoid scrolling through irrelevant items and instead focus on finding exactly what they need with a few clicks.
How It Works
Faceted navigation allows users to apply multiple filters simultaneously to refine search results.
For example, a shopper looking for shoes can filter by:
Brand (e.g., Nike)
Color (e.g., Black)
Size (e.g., 42)
Price (e.g., under $100)
The website then instantly updates the results to match the chosen criteria—helping users find suitable products quickly and efficiently.