Available Schema Markup Generators
- Breadcrumb
- Article
- FAQ Page
- Video
- Job Posting
- Events
- How-To
- Local Business
- Organization
- Person
- Product
- Recipe
- Website
- Book
- Course
- Dataset
- Education QA
- Employer Aggregate
- Estimated Salary
- Fact Check
- COVID-19
- Logo
- Software
- Home Activities
- Image Metadata
- Q&A
- Speakable
- Subscription and Paywalled Content
- Learning Video
- Math Solver
- Movie
- Practice Problem
Frequently asked Questions
Boost Your Product Visibility with Schema Markup
Supercharge SEO for Your Products with Schema Markup in JSON-LD
Websites can add schema markup to help search engines like Google really understand key information about products being sold. This schema markup code provides important details in a format search engines can easily read and interpret. Some of the main product details that schema markup can highlight include the name of the product, a full-text description explaining what it is, pricing and availability information, as well as customer ratings and reviews if available.
When search engines have a better comprehension of what products a website offers, they can show more helpful and relevant information in the search results when people look for those products online. This allows the search results to provide richer previews featuring the product name, image, pricing, ratings and other key details right on the results page. The added context from schema markup leads to higher click-through rates from search engines.
To get these extra benefits, websites use a type of schema markup coding called JSON-LD. JSON-LD is a flexible format that allows the schema-structured data to be directly embedded into the HTML code of the website's product pages. This seamless integration makes it very easy for search engine crawlers to find and accurately read bonus product information when scanning the site. Adding JSON-LD schema markup with rich product details to a website delivers a few key benefits. First, it greatly enhances search engines' understanding of the content and context of each product page, which can help increase rankings for those pages in relevant search results over time.
But more importantly, schema markup allows search engines to generate richer, more visually compelling product listing previews and enhancements like star ratings directly in the search results themselves. These highly informative and visual search features tend to have significantly higher click-through rates compared to plain text listings.