Non WWW to WWW Redirect

Redirecting website addresses from the non-www version to the www version is a common practice. It helps make all the URLs for a website look consistent and standardized. Setting up this type of redirect is easy using our .htaccess Generator tool. However, some website owners worry that doing this redirect could slow down and hurt their website's performance and loading speeds.

But in reality, implementing a non-www to www redirect happens almost instantly and has basically no noticeable impact on how fast the website loads. Here's how it works: When someone tries to go to the non-www version of your site (like example.com instead of www.example.com), the server immediately redirects them over to the proper www version (www.example.com) instead. This redirection happens so quickly that visitors don't even perceive any delay or lag at all from it.

That said, it's very important that this redirect is set up correctly. If the redirect configuration has errors, it can cause problems like redirect loops. A redirect loop is when the website keeps redirecting over and over in a constant circle. Issues like that can definitely slow down and hurt your site's performance. That's why our .htaccess Generator tool is so useful - it sets up the non-www to www redirect properly to avoid any of those kinds of redirect errors.

Using this redirect can help with search engines too. Search engines like Google may mistakenly think the www and non-www versions are two totally separate websites if there's no redirect in place. This duplicate content confusion can negatively impact search rankings.

When done right, the non-www to www URL redirect has no negative impact on website speeds. It happens too fast to cause any lag. Instead, it provides important benefits like making your site URLs consistent, avoiding redirect loops that could slow things down, and improving how search engines view and rank your site. Our tool makes it easy to properly set up this redirect.