What are the best practices for optimizing content for featured snippets and position zero on SERP?

Hello Kabir! You've raised an excellent question about featured snippet optimization, claiming that coveted "position zero" on the search results page can drive a ton of additional visibility and traffic. Here are some of the top tactics I'd recommend:

First, you'll want to identify suitable question-based queries that have featured snippet opportunities. Use keyword research tools to find relevant questions in your niche where you can provide a concise answer. Those question-style queries are prime targets for featured snippets.

From there, structure your content in a way that provides a clear, direct answer to that question right at the beginning - ideally within 40-60 words. Featured snippets aim to immediately resolve the query, so having that concise summary or definition up top is key.

It's also important to properly utilize header tags by wrapping your target question and direct answer in an appropriate heading tag like H2 or H3. This helps search engines identify and extract relevant information more effectively.

Additionally, optimize the format of your content to match the specific featured snippet type you're targeting - whether that's a brief paragraph, list, table, video explanation or something else.

Enrich your content with high-quality supporting multimedia like images, charts, or videos as well. This can increase your chances of having those visually appealing elements displayed in an image or video-based featured snippet.

While featured snippets favour concise answers, they typically pull that information from broader, high-quality content that covers the topic in-depth. So you'll want to have a comprehensive, authoritative piece signalling your expertise on the subject.

Using proper structured data markup with schema.org can also help search engines better understand the key entities, facts and relationships within your content.

Continuously monitor for new opportunities, track your current featured snippet rankings, and refine your approach over time based on performance.

The key things are identifying suitable questions, providing clear but authoritative answers, optimizing content structure and semantics, enriching it with multimedia, and consistently monitoring/adjusting your tactics. Optimizing for featured snippets can really pay off with increased search visibility.