Meera Patel

Apr 17, 2024
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What are the 6 content marketing tools used for digital marketing?

Shahid Maqbool

Founder
Answered on Apr 17, 2024
Recommended

There are quite a few options out there, but here are 6 tools I would highly recommend:

1) All-in-one SEO suites like Semrush or Ahrefs are incredibly valuable. These allow you to do keyword research, track rankings, monitor backlinks, conduct site audits and more - all critical for SEO-optimized content marketing.

2) Google Analytics is a must-have free tool for analyzing your website traffic, user behaviour metrics, top-performing content and audience insights to guide your content strategy.

3) Investing in a good grammar/writing tool like Grammarly or ProWritingAid helps ensure your published content remains error-free and readable.

4) Simple graphic design software like Canva or Snapseed makes it easy to create visuals like featured images, infographics, social shares etc. to enhance your content's engagement.

5) Content research and monitoring tools such as BuzzSumo or Feedly let you discover trending topics, follow influencers, and analyze competitor content performance for ideation.

6) Social media scheduling and curation tools like Hootsuite or Buffer allow you to easily plan, schedule, and recycle content promotion across all your active channels.

While there are tons of other tools out there, incorporating some combination of these into your digital marketing tech stack can really streamline and amplify your overall content marketing workflows.

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