What are SEO-optimized keywords in a website?

SEO-optimized keywords on a website refer to the specific words and phrases that the website's content has been strategically optimized around in order to improve its search engine rankings for those terms.

It starts with thorough keyword research to find the most relevant terms that your target audience is searching for related to your business or industry. You analyze factors like search volume and competition levels for different keyword options.

Once you've identified your target keywords, the key is to naturally incorporate them throughout important on-page elements like title tags, meta descriptions, header tags, body content, image alt text, and internal link anchor text. But there's a balance - you don't want to overdo the keyword usage to the point it looks unnatural.

In addition to the primary keywords, you'll also want to optimize for related variations like plurals, synonyms, long-tail phrases, and semantic keyword variations. Different website pages should be mapped to focus on specific subfocused keywords relevant to that page's topic.

The overall goal is to reinforce relevance and alignment with your target keywords through both the actual text content as well as the metadata and HTML elements search engines use to determine what a page is about.

By consistently using well-researched, SEO-optimized keywords across your website assets, you can increase your visibility and rankings when users search for those terms on search engines.