How do I balance keyword-rich anchor text with the need for natural phrasing?

Striking the right balance between using keyword-rich anchor text for SEO and keeping things natural and readable is so important. Here are some tips:

Use Exact-Match Keyword Anchors Sparingly

While using your target keyword phrase as the anchor text can give a nice relevance signal, you don't want to overdo it. Too many instances of hitting users over the head with an exact keyword match can look really unnatural and potentially get you penalized. I'd recommend limiting those types of anchors to just a few of your most important internal links.

Focus on Natural, Contextual Anchor Phrasing

The majority of your internal links should use natural language that accurately describes the page you're pointing to and flows naturally with the surrounding text. Contextual, readable anchors are great for users and also tell search engines more about the relevance and context of the linked pages.

Vary Length/Style & Incorporate Synonyms

Don't let all your anchors look the same. Mix up the length and style - use some full sentences, partial sentences, single words, or calls-to-action where appropriate. You can also work in conceptually relevant terms and synonyms for your target keywords as part of the anchor text variation.

Link Generously to Relevant Pages

Your internal links shouldn't always just point to that one page you're targeting for a specific keyword. Generously link out to other topically relevant pages across your site too, using diverse, natural anchor text to reinforce relevance.

Monitor and Adapt Over Time

As your content expands, keep an eye on your internal linking patterns. Well-ranking pages may need less aggressive/exact keyword anchors, while underperformers could use a few precisely optimized anchors sprinkled in.

The goal is a natural mix where you point search engines toward your priorities using some targeted keyword instances when it makes sense, but predominantly just use language that flows naturally and provides context - all while giving users a good experience.